Co-founders
Ellie & Will
Launched in Summer 2024, OOM introduced its debut range of three distinctive blends:
Balance – a bright, fruit-forward blend with vitamins that contribute to the normal function of the immune system
Focus – crafted for clarity and flow through a mindful mix of botanicals and B-vitamins
Calm – refreshing and restorative, designed for moments of pause and everyday balance
As a proudly independent, family-run brand, OOM exists to make wellness less intimidating, more enjoyable, more real, and part of everyday life.
Whether your day calls for Balance, Focus, or Calm, OOM is here to fit your rhythm, a daily ritual you can drink without overthinking.
Our Story
OOM was born during lockdown, when we both ended up back at our parents’ house and the world pressed pause. Life had slowed down, but our restless minds hadn’t. Living with ADHD and feeling the strain of burnout and everyday stress, we turned to natural ingredients, starting with Lion’s Mane mushroom. The experience sparked a fascination with fungi and the incredible world of functional mushrooms.
As long-term advocates of natural and alternative wellness, we were inspired by how mushrooms, adaptogens, and nootropics could fit into modern life in simple, enjoyable ways. What we couldn’t find was a way to enjoy them every day, something that felt as delicious as it was considered.
With Ellie’s nine years in the drinks industry and Will’s background as a chef, we set out to change that. OOM is our answer: clean, crave-worthy drinks that bring together high-quality mushroom extracts, adaptogens, and essential vitamins, thoughtfully blended to complement your Balance, Focus and Calm, naturally.
At OOM, our mission is simple: to create drinks that do more
We believe wellness should be effortless, enjoyable, and rooted in nature, with no hidden nasties and no compromises.
Every can of OOM is crafted to bring together function and flavour in perfect balance, so you can enjoy what’s good for you and what simply tastes good.
OOM is a ritual for modern living, wellness you can drink, without overthinking.