How it started.

OOM was born during lockdown, when siblings Ellie and Will found themselves back under one roof. Life had slowed down, but finding focus and managing the stresses of everyday life hadn’t necessarily become any easier. Their own experiences with ADHD and burnout led them to start exploring functional ingredients, beginning with Lion’s Mane mushroom.

What started as curiosity quickly grew into a genuine fascination with mushrooms, adaptogens and the wider world of functional wellness. But the more they explored, the more they realised they couldn’t find a daily drink that brought together everything they were looking for: thoughtfully chosen ingredients, genuine functionality and, importantly, great taste.

So they set out to create one themselves.

They spent two years developing OOM, speaking with some of the world’s leading mycologists and diving deeper into the quality, sourcing and bioavailability of the ingredients they wanted to use. From the beginning, they knew what went into the can mattered just as much as how it tasted.

The result is OOM: drinks made with carefully considered functional ingredients, without hidden extras or unnecessary sweeteners, and developed with flavour firmly at the forefront.

Ellie

Co-founder

With over nine years of experience in hospitality, Ellie’s background spans drinks development, mixology, operations and brand building. Alongside this, she has always had a deep interest in natural and alternative health and wellness. At OOM, Ellie brings these worlds together, shaping everything from the liquid in the can to the brand’s creative direction, how it looks and feels, and the community growing around it.

Will

Co-founder

With a background in finance as an analyst and experience working as a private chef, Will brings a unique mix of commercial thinking and creativity to OOM. He leads the commercial side of the business and day-to-day sales, helping get OOM into more fridges and cans into more hands. His love of cooking also means flavour and thinking outside the box are always front of mind, playing an important role in shaping OOM and what we create.

Equal consideration for what goes in, and how it actually tastes.

That's the whole idea behind OOM. A drink that supports you through every moment of your day or night. Helping you feel your best one can at a time.

Find your Balance, Focus & Calm today.

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